The Florida Real Estate market has seen its share of pricing highs and lows. However, during the real estate boom, many people became real estate agents in the hopes of getting rich quickly. As a result, Florida now has too many part time Realtors®, who quite frankly do not have the skills to properly handle a real estate transaction or represent what should be one of your most important events.
If you view the purchase and sale of real estate as a casual shopping experience, then using a licensed, qualified professional might not be the most important criteria you would use. However, an experienced, qualified agent with the backing of a reputable firm could save you tens of thousands of dollars or earn you a considerable increase, and have you walk away with far less headaches. No one should have a bad experience buying or selling a home.
When you list your Florida property with BEX Realty, we will define a customized marketing plan that is appropriate for your particular property. In the last 24 months we have sold over 1 billion dollars. worth of property with over 150 qualified agents around the state. Our marketing strategies include the following:
Internet communications are changing the way homes are bought and sold today. It is estimated that as high as 80%-90% of home buyers now begin their search online. As an Internet-savvy real estate organization, we know how to harness the power of technology to market your home on the Worldwide Web and have it seen by more of today.s Internet-savvy buyers.
BEX Realty sends approximately 200,000 pieces of direct mail every year. Our mailing lists include local residents as well as national and international prospects who are considering purchasing homes in your area.
Discount brokerage has been gaining popularity in recent years. This stems from a misguided belief that simply gaining access to and placing your home on the MLS is the single most valuable resource available to a licensed Realtor®. Technology has changed the way MLS systems operate as well. Similar to Internet search engines, simple inclusion in the MLS does not automatically mean your home will be noticed by other Realtors®. With over 100,000 properties listed for sale in the MLS in Florida, it takes skillful positioning within the system to ensure that your property will gain the exposure it needs to get it sold. Once again, our 10 years of successful technical know-how, combined with our marketing expertise will ensure that the system is leveraged in a way that will make your home stand out from the rest.
Studies show that today's home buyers are more educated and do more research on their own. Properties are identified or eliminated before the home buyer makes contact with a Realtor® to tour homes in person. Virtual tours allow home buyers to learn specifics about a particular property early on in the search process. A poorly designed virtual tour, poor photography, or lack of a virtual tour and/or numerous professional photographs is simply selling yourself short. Yet, more than half the homes in the MLS have no virtual tour and as many as 25% have either just one or even no photos associated with the listing.
Although it is our philosophy that print advertising is no longer as effective a marketing tool as it once was, we continue to invest significantly in traditional print advertising. Such publications include local newspapers and real estate magazines, national news and periodicals and niche vertical publications.